Happy Mongoose Pub Branding:
Restaurant Logo & Color Palette
Summary
Happy Mongoose is a family-friendly pub aiming to build a fun, welcoming atmosphere. I directed the creation of a brand standards sheet and mockup to create a cohesive brand identity.
My Role
Design a brand standard’s sheet and lifestyle mockup for family friendly pub.
Brand Standards Sheet
This brand standard sheet defines how the pub’s identity should be represented, covering logo usage, typography, color palette, and tone—ensuring consistency across platforms and materials for a cohesive, professional look.
Logo Thumbnails
This logo thumbnail series illustrates the design process, from exploring type-focused logos, mascots, acronyms, and badges to the four final logo options selected by the client.