FondCircle:
Smart Health Devices & Care
Summary
Built the brand’s image from the bottom up as a provider of smart health devices with remote patient monitoring. Directed visual identity across marketing, packaging, and event assets.
Brand Guidelines
Established brand guidelines defining a clear voice, approachable personality, and cohesive visual system to ensure consistency.
Product Catalog
Developed a product catalog, showcasing the full line of smart health devices and kits and highlighting key features in a clear format.
Packaging
Created a packaging design system for the full product line. Highlighted branding in a clean layout that communicates information with ease.
Event Graphics
Led the design of event graphics with numerous backdrops and pull-up banners.
Paid Advertisements
Managed ads for platforms such as emails, Instagram, and Facebook. Tailored for customer segments including fitness, families, and elderly.