FondCircle:
Smart Health Devices &
Remote Health Care
Summary
Built FondCircle’s brand image as a provider of smart health devices with remote patient monitoring. Directed the visual identity across brand elements, packaging, and print and digital marketing assets to position the company as an accessible, affordable health-tech solution.
My Role
Led the brand identity from initial concept through execution, delivering a unified look across all digital and print assets.
Brand Guidelines
Crafted brand guidelines that established a clear voice, approachable personality, and cohesive visual style for FondCircle, ensuring consistency across digital, print, and experiential platforms.
Product Catalog
Designed FondCircle’s product catalog, showcasing smart health devices and kits while highlighting key features in a clear, user-friendly format for patients, providers, and retail partners.
Printed Event Assets
Produced printed event assets for sales shows, including large-scale banners, signage, and collateral that highlighted products and reinforced FondCircle’s brand presence.
Packaging
Created a packaging design system for a full product line, highlighting branding and personality in a clean, friendly layout that makes features and the app download easy to spot.