Zox Socks Retail App:
Branding & Accessibility
Summary
Led the accessible app design and comprehensive brand strategy for ZOX, a sock brand partnering with artists to create unique, high-quality designs, with a focus on inclusive shopping experiences for users with color blindness and visual impairments.
Sock Designs
Developed two sock collections—a vibrant animal print collection with bold colors and a contrasting black and white collection. 11 designs total.
Accessible Font & Color Testing
Created accessible branding through colors and type with a type calculator, setting the minimum font size needed and a color blindness simulator, defining a high-contrast color palette.
Site Maps & User Journies
Created 3 user journeys for diverse personas and visual impairments. Performed In-depth research on predicted behaviors with personalized sitemaps and wireframes, ensuring a user-centric experience.
App Walkthrough Video
Walkthrough video showcasing core features, from searching and filtering to completing a purchase. Highlights accessibility tools ensuring a seamless, inclusive experience for diverse visual needs.