ASHE Society Dispensery:
Leading the Way in Brand & Marketing Initiatives
Summary
At ASHE Society, I advanced from Junior Graphic Designer to Assistant Marketing Manager, leading a cross-functional creative team and overseeing brand vision and marketing across events, campaigns, brand collaborations, retail merchandising, and digital platforms.
My Role
Direct brand identity and creative execution for all marketing initiatives from concept to delivery across retail and online platforms.
Web Design
Art directed and executed a website redesign focused on user experience, interface clarity, and brand alignment—strategically promoting deals to boost click rates and email sign-ups
Event Planning
Plan and execute dozens of events with brand pop-ups, food vendors, tattoo artists, DJs, giveaways, mystery boxes, and deals drawing thousands. Lead marketing, ads, and social content while coordinating with teams across three locations for seamless execution.
Advertisements
Established a scalable visual advertisement system for digital and print assets, streamlining production while reinforcing brand consistency. Channels included social, web, email, in-store signage, and promotional materials.
Merchanising
Design and manage merchandising for three locations, showcasing company branding and brand collaborations through organized displays, seasonal stories, and promotions.
Store Postcards
Conceptualized and designed collectible postcards for store openings, integrating location-specific narratives to connect with California’s cannabis tourism audience.
