Teslong Tools:
Merging Brand Strategy With
Multi-Channel Design
Summary
Led Teslong’s brand direction, positioning the company as a multi-category leader in inspection cameras, thermal imaging, hunting optics, and tools. As lead brand manager, I directed and executed design across all sales and marketing, packaging, merchandising, and event assets.
Product Sales & Training Deck
Created a comprehensive sales deck and training guide with in-depth specs, visuals, and feature breakdowns to support product knowledge and sales enablement for Teslong’s core tools.
Web Banners
Designed a web banner system to showcase products and groups with clean layouts and brand imagery, supporting seasonal and evergreen campaigns and Amazon intiatives.
Merchandise
Led and designed the brand merchandising, including employee apparel and promotional giveaways—sourcing quality materials within budget and collaborating with printers to execute the vision.
Trade Show Graphics
Led the design of Teslong’s trade show graphics, creating large-format backdrops, pull-up banners, and product catalog brochures for all lines of products.
Paid Advertisements
Designed ads in up to ten sizes per campaign for platforms such as Instagram, Facebook, TikTok, Mailchimp, and Endeavor.