Teslong Tools:
Merging Brand Strategy With Multi-Channel Design
Summary
Shaped Teslong’s brand image as a maker of inspection tools, hunting optics, and power tools. I led the design of marketing, product, and sales initiatives—from ad campaigns and training decks to websites, packaging systems, print brochures, and large-scale events collateral.
My Role
Led visual design for marketing, product, and event initiatives across digital and print.
Product Training & Sales Deck
Created a comprehensive training guide with in-depth specs, visuals, and feature breakdowns to support product knowledge and sales enablement for Teslong’s core tools.
Web Banners
Designed a web banner system to showcase products and groups with clean layouts and brand imagery, supporting seasonal and evergreen campaigns and Amazon intiatives.
Product Catalog Brochures
Created product catalog brochures for legacy and pro series products. Featuring a curated selection of inspection cameras, thermal devices, and accessories, highlighting detailed specs and visuals to support sales and training.
SEMA Show Event Banner
I concepted and executed a 20-foot SEMA Show backdrop for Teslong, combining bold product visuals with clear messaging. Designed for maximum impact, it highlights key product categories while reinforcing brand identity, with artwork prepared for large-scale print.
Paid Advertisements
Designed multi-channel paid advertisements for social platforms and company newsletters, creating static graphics in various formats and sizes to meet campaign requirements.
