Nogales Buffalo Soldiers:
A Logo Rooted in History
Summary
Logo and merchandise redesign for The Nogales Buffalo Soldier Project to honor the Buffalo Soldiers of Camp Little in Arizona, supporting a museum exhibition that preserves their history and educates the public.
Logo Design
Logo uses gestalt principles through bold shapes to form a buffalo face that conveys strength & bravery. Crossed rifles emphasize historical significance, while a blue and gold palette honors the soldiers’ uniforms.
Merch Design
Directed a merchandise line for the exhibition, transforming the Buffalo Soldiers logo into stylish, bold, and branded merchandise.