Zox Socks Retail App:
Branding, Merch, & App Design
Summary
Led branding, merchandise, and app design for ZOX, a sock brand, focused on accessibility for customers with visual impairments such as color blindness and dyslexia.
Branding
Designed the logo, typography, and color palette for the brand.
Accessible Color & Font Testing
Developed an accessible brand system with high-contrast color combinations and minimum font sizes for text across various brand color applications, improving readability for users with visual impairments and color deficiencies.
Sock Designs
Developed two sock collections with 11 designs total—a contrasting black-and-white collection and an animal-print collection with bold colors.
App Design
Designed the full retail app experience, from site maps and user journeys to wireframing and UI/UX. Created the homepage, product pages, shopping experience, and checkout.