Genie Beauty:
Branding & Packaging Design
Summary
Designed the brand and packaging update for the beauty and lifestyle brand called Genie Beauty.
Branding
Designed the logo, typography, and color palette for the brand.
Industry Research
Conducted research on beauty brand logos and packaging to identify trends and opportunities.
Packaging Design
Directed a merchandise line for the exhibition, transforming the Buffalo Soldiers logo into stylish, bold, and branded merchandise.