Traverse Hiking App:
Purposeful App Redesign
Summary
Traverse is a hiking app designed to help users easily find, save, and track hikes. This project focused on a complete redesign, improving the user interface and experience while rebranding the app’s identity. It involved reworking the UX for smoother navigation, enhancing the UI for better accessibility, and developing a distinct brand identity—including a new app name, logo, and brand kit.
My Role
Redesign hiking app user experience, user interface, and branding.
New Brand Kit
The Traverse brand kit establishes a cohesive visual identity for the redesigned hiking app. The final logo features extended descenders on the "T" and "R"s, symbolizing the various trails users can explore. The name "Traverse" was carefully selected after generating over 30 potential names and surveying a diverse group, ensuring broad appeal. The brand kit includes a thoughtfully curated color palette balancing warm and cool tones, typography, and a favicon designed for the app’s home screen icon.
Logo Thumbnails
This logo thumbnail process highlights the exploration of different logomarks, typography, and layout variations for the brand’s identity. Through multiple iterations, I experimented with mountain and sun elements, adjusted type treatments, and tested various compositions. This process ensured the final logo captured the essence of outdoor adventure while remaining distinctive.
Wireframes
These wireframes outline the app’s structure, mapping key navigation, functionality, and user flow. Both linked and unlinked versions illustrate the progression from initial layout concepts to interactive prototypes. These wireframes helped refine the app’s usability, ensuring smooth navigation, clear user pathways, and accessibility throughout the design process.
App Walkthrough Video
This walkthrough video begins with a quick overview of app navigation icons and sections before diving into the profile, where users can track hikes and access settings. It then highlights the favorites section, followed by an in-depth look at the trails section. Next, it explores the map search view and filtering options before showcasing a detailed hike page and the hike recording feature.