Happy Mongoose Pub Branding:
Portraying a Brand’s Archetype
Summary
Happy Mongoose is a family-friendly pub that aligns with the jester business archetype, aiming to create a fun, welcoming atmosphere through branding that embodies humor, energy, and a playful spirit. I was tasked with developing a brand standard sheet and lifestyle mockup to establish the pub’s unique identity, ensuring consistency while reflecting the desired archetype.
My Role
Design a brand standard’s sheet and lifestyle mockup for family friendly pub.
Brand Standards Sheet
This brand standard sheet for Happy Mongoose is a comprehensive guide that outlines how the pub's brand should be represented. It includes detailed instructions on logo usage, spacing, size, typography, color palette, acceptable variations, and tone. The sheet ensures consistency in branding across all platforms and materials, helping maintain a cohesive and professional identity for the pub.
Logo Thumbnails
This series of logo thumbnails showcases the design process leading to the final logo and brand identity. It involved experimenting with type-focused logos, mascots, acronyms, badges, and more to find the best visual representation. The large four logos shown below were the final choices before the final adjustment round with the client.